• Collection. Personally-Identifiable Information will only be collected to the extent that Every Generation deems reasonably necessary to serve a legitimate business purpose. Please be aware that if you disclose Personally-Identifiable Information on Website message boards or chat areas, that information may be collected and used by third parties without our knowledge and may result in unsolicited communications from third parties. Such activities are beyond the control of Every Generation.
• Notification. Customers and prospects will be notified (usually at the point where Personally-Identifiable Information is collected) as to the uses the business unit may make of the Personally-Identifiable Information collected from them.
• Choice: Opt Out for External Distribution of Personally-Identifiable Information. Customers and Prospects will be given the opportunity to refuse permission for External Distribution of their name, address or other Personally-Identifiable Information through an Opt Out mechanism. (External Distribution does not include certain limited distributions such as sharing Personally-Identifiable Information with an entity working on behalf of Every Generation to serve our customers; transfer of Personally-Identifiable Information in conjunction with the sale or similar transfer of a business unit; or the disclosure of Personally-Identifiable Information in connection with legal proceedings, investigations of crimes or other wrongdoing. However, sharing Personally-Identifiable Information with an entity working on behalf of Every Generation or transferring Personally-Identifiable Information in conjunction with the sale or similar transfer of a business unit is considered an Onward Transfer and will be handled as described below.)
• Security. Appropriate safeguards will be implemented to ensure the security, integrity and privacy of Personally-Identifiable Information about our customers and prospects.
• Access: Review and correction. Procedures have been developed through which customers and prospects can, upon request, review and correct the Personally-Identifiable Information that has been collected from them by Every Generation. These procedures may not, however, compromise the security, integrity and privacy of either Every Generation own proprietary databases or databases licensed from third party companies.
• Sensitive Data. The collection and use of Sensitive Data carries with it special obligations and responsibilities in order to maintain the data's security, integrity and privacy. Sensitive Data will not be rented or otherwise made available for External Distribution outside Every Generation (although it may be made available through Onward Transfer as described below). Customers and prospects will be given the opportunity to refuse permission for their Sensitive Data to be distributed outside of the business unit that collected the Sensitive Data through use of an Opt Out mechanism for Internal Distribution within Every Generation.
• Onward Transfer. Whenever Every Generation permits a third party outside of Every Generation to access Personally-Identifiable Information through either External Distribution or Onward Transfer, commercially appropriate procedures will be followed to help ensure that the Information is used only for authorised purposes and by authorised persons in a manner consistent with the choices customers and prospects have made under this Policy, and that the security, integrity and privacy of the information is maintained. Please note that our Website may contain links to other Websites that have their own privacy policies and practices. While Every Generation will employ commercially appropriate procedures to help ensure that your information is only used for authorised purposes as described above, Every Generation cannot make any guarantees with respect to the actions or policies of such third parties.
  
  Children: Collection and use of information from children under the age of thirteen will be made in compliance with the Children's Online Privacy Act of 1998. Specifically, Every Generation will:

A. Provide parents or guardians with notice of our information practices;

B. obtain prior verifiable parental or guardian consent for the collection, use, and/or disclosure of Personally-Identifiable Information from children;

C. provide a parent or guardian, upon request, with the means to review the Personally-Identifiable Information collected from his or her child;

D. provide a parent or guardian with the opportunity to prevent the further use of Personally-Identifiable Information that has already been collected, or the future collection of Personally-Identifiable Information, from that child;

E. limit collection of Personally-Identifiable Information for a child's online participation in a game, prize offer or other activities to Personally-Identifiable Information that is reasonably necessary to participate in the activity; and

F. establish procedures to protect the confidentiality, security and integrity of the Personally-Identifiable Information collected from children.

Questions and comments? Every Generations Customer Privacy Policy has been developed out of respect for the privacy preferences and choices of our customers and prospects. We have established procedures to ensure that every reasonable effort is made to address your concerns. Every Generation has a Privacy Official to implement our Customer Privacy Policy for its respective customers and prospects.

Please email us at info@everygeneration.co.uk to make any complaints or to request further information.