Youngest UK black male to have a no. 1 - R&B transatlantic sensation.
It has taken just three short years for Craig David to progress from being Britain's most exciting, talked about new artist to become our world ambassador for urban music. His two, genre-shaping albums are each now multi-million sellers and the 21 year old has toured the world several times over, recently selling out a tour of more intimate UK venues and headlining a prestigious LA radio concert with Christina Aguilera and Nelly. He has won awards, broken down barriers and been praised by his idols, and no one has been more astounded at each new achievement than Craig himself.
Brought up on Stevie Wonder and Michael Jackson on Southampton's Holyrood Estate, he found salvation in his first pair of decks at the tender age of 13. He was soon rushing his homework so he could play local clubs and pirate radios at the weekend, and had won a national song writing competition at the age of 16.
A year later, Craig became the face of the flourishing UK garage scene when he provided the vocals for Artful Dodger's chart topping hit 'Rewind (The Crowd Say Bo Selecta)', but it was his own debut single, 'Fill Me In', that really captured the nation's attention. Released in March 2000, Craig became the youngest ever British male to hit the number one spot, capitalising on that success later the same year with his debut album, 'Born To Do It' (Wildstar/Atlantic Records). The soulful, ground breaking record sold seven million copies, was nominated for BRIT Awards, Grammies and a record six UK MOBO Awards. The album achieved gold, platinum or multi-platinum status in over 20 countries around the world.
Craig's focus throughout has remained his music, though. Released in November 2002, 'Slicker Than Your Average' reveals a more assured, intimate sound and lyrics. The album is just as daring as 'Born To Do It' but sounds like it has been written by a new man. Anyone expecting a sequel to 'Born To Do It' is in for a surprise. 'Slicker...' is the sound of a man who has seen the world, perfected his live sound and is truly comfortable in his own skin. More accomplished and diverse than his debut, it sees Craig merge the influences he grew up on with the experiences he had absorbed while travelling the world over the last two years. His lyrics hit back at critics and touched on all that is close to Craig's heart.
Craig is also already writing his third album while balancing success on both sides of the Atlantic - a rare achievement for any UK artist. While appealing to the American audience's love of R&B, Craig has also quickly become renowned for his live abilities around the world. It is on stage that Craig truly stands apart from his contemporaries in the pop charts, with the focus very much on his outstanding live vocals.
Touring has also given Craig further opportunity to diversify and hold his own in every possible live arena. In Los Angeles, he has headlined influential pop/R&B shows with the cream of American live acts, yet Craig is also set to play the famed Montreaux Jazz Festival later this year. Over in Britain, meanwhile, Craig will be headlining Capital FM's 'Party In The Park' in Hyde Park this July to top off a year of life-changing performances for the 21 year old.